You have gone into business for yourself and set up all that important website, serving as your digital storefront. No need for that brick-and-mortar store anymore. No need for a random person to patronize your shop from the street. Today, all you need are those virtual visitors — people that are much interested in buying what you’re selling.
How do you go about redirecting them to your website?
Understanding The Sources Of Your Website Traffic
There are effectively two ways that you can drive traffic to a website. The first way is free. It involves things like search engine optimization, setting up a blog, social media marketing, and so on and so forth. The other way is paid. Everyone knows that paid ads can drive traffic to a website, but it can also get costly.
If you don’t understand things like conversion rates and tracking of clicks to see how much a sale costs you, then you’ll surely fail with paid traffic. Either way, you slice it, there are some great ways to drive traffic to your website that fall into both of these categories.
So, how do you track all of your efforts to ensure that you’re doing the best to understand where your visitors are coming from when it comes to driving traffic to your website?
The most basic and straightforward way is to use Google Analytics. And I’m not just talking about installing Google Analytics. I’m talking about using the UTM (short for Urchin Tracking Module, which relates to the old Urchin analytics system that Google acquired to create its tracking tool) variables that exist in Google’s Analytics to ensure that you know where they’re coming from.
In fact, Google has a great tool that you can use to build your URLs if you’re not too tech-savvy. You can find the tool located here. Two fields are required, which are the ‘URL’ itself, and the campaign source. The campaign source can be anything like email or cost-per-click or any other source you’re leveraging to place ads and drive traffic.
How To Drive Traffic To Your Website
Okay, so that gives you a sense of the general areas that your traffic will come from and how you should go about tracking your traffic. Remember, if you’re not tracking the traffic that’s coming to your website, you’re wasting your time marketing online. When you drive traffic to any site, blog, or wherever, you need to understand where it’s coming from so that you can scale your efforts.
Implement Good Search Engine Optimization (SEO).
Today, if you don’t understand SEO, you’re doing yourself a disservice. Discover the nuances about SEO so that you’re engaging in the right type of traffic delivery strategies. You don’t want to bend or break the rules. Plus, by really having an understanding of SEO, you could quite literally supercharge your results. Find a good course or audiobook about SEO and learn like the wind.
Write Insatiable Content.
As long as you create insatiable content on your site or blog, you’ll keep the visitors coming back for more and more. Also, the better your content is, the more engaged your visitors will be. They will share your content for you, helping to promote your site on autopilot.
Utilize Email Marketing.
Email marketing is a great way to drive traffic to your site or your blog, and to promote any offers, but it also means that you need a list to market to. Create a lead magnet and build a sales funnel immediately if you haven’t already done so, in order to build up a list that you can eventually market (not spam) any of your offers to.
Create Free Webinars.
Free webinars offer a great platform for driving traffic to your website. You can automate your sales presentation with webinar platforms like Demio, GoToWebinar and others that exist out there. Use the time to deliver value while also directing viewers to your site and its content along with any offers.
Build Industry-Specific Surveys.
I’m always linking to industry-specific surveys through content on my blog. This is a great way to draw in droves of links by delivering something of value. Ensure that it’s specific to your niche and relevant to the content on your site or blog and then share that survey with the world.
Implement CDNs And Browser-Caching Tools
Content-Delivery Networks (CDNs) are a great way of speeding up page delivery across the world. Google and other search engines are inherently concerned about the speed of your site and page content. Use Amazon’s AWS, MaxCDN, or any number of other tools out there to leverage CDNs along with browser-caching tools like W3 Total Cache, WP Super Cache, and others.
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