6 Strategies for your business after getting a website using digital marketing
Still not convinced about the power of digital marketing? Wondering what the benefit is for your small business?
With more than 2 billion worldwide users, your customers are already there. That makes digital marketing a crucial part of your brand’s marketing strategy. But while you should be on digital marketing, knowing where to begin is easier said than done.
Below we’ll take a look at 8 ways you can start using digital marketing to expand and grow your business directly from your business website.
- Improve Search Engine Ranking
There’s a lot of debate around this topic, but the bottom line is this… social media can and will improve your search engine ranking. The domain authority of your website increases when the social media share rate increases. This leads to an improved search engine ranking of your pages.
But it’s more than just that. Many consumers visit your social media profiles before heading to your website to get a better understanding of your brand before they make a purchase.
More visits to your social media profiles will boost your social media page ranking, and improve their chances of appearing among the top-ranked pages.
- Drive Traffic
Generally, small businesses use social media with the goal to increase traffic to a website.
This theory was supported by the same Social Media Examiner report I mentioned above with 78% of small businesses saying they use social media to increase their website traffic.
If you don’t have a strong presence on social media, you’re losing out on organically generated traffic. This means that your traffic is generated from the same limited number of people currently following you. Bad idea. You need to expand your brand reach if you want to drive more traffic.
But where do you begin? Especially given the 2017 State of Inbound report which found that 63% of companies face the challenge of generating traffic and leads.
So how do you generate traffic? What is the most effective way?
First, create a profile for your small business on each relevant social media platform. Then, leverage these platforms by sharing customized content to each of them. An effective social media presence will encourage your followers to go through your lead funnel and eventually reach your product purchasing page.
Second, make sure you make it effortless for audiences to share your content with social sharing buttons prominently displayed on your website.
- Keep an Eye on Competitors
This may sound strange, but social media is a great way to keep an eye on your competitors.
It gives you the opportunity to monitor and draw inspiration from their performance. You can see what type of content they’re posting, and how they’re interacting with their followers.
Social media can also help you learn from your competitors. There has to be a good reason why your competitors are performing better than you.
Learn their strategies, but make sure you don’t just copy and follow them. What works best for them isn’t always best for you. Instead, tweak their ideas and make them your own. Competitive analysis on social media is all about learning from the successes and mistakes of your competitors. It’s also useful and important to self-analyze and see where you stand compared to your competition.
There are a number of tools you can use to conduct competitive analysis. The tool you select should meet your marketing team’s specific goals. And before you jump in and decide on which tool to use, check if the company offers a free trial period.
- Develop Trust with Customers
Social media is so much more than just a platform for promoting and selling your small business’s services or products. It gives you the opportunity to build trust with customers and develop loyal customers.
In the survey conducted by Social Media Examiner, nearly 79% of marketers agreed that social media is an effective way to develop loyal followers.
Now that we know social media can be used for developing a loyal fan base, let’s see how it can be done. All content you post on your social media profiles should be authentic, unique, relatable, and engaging for your audience.
One way to make sure that your content has these qualities is to collaborate with an influencer to promote your product or services.
- Create Brand Recognition
For any small business, raising awareness is a top goal.
This is typically the case because we know that people prefer to purchase from brands they recognize.
That’s where social media comes in. When compared to traditional media, social media can put your brand in front of your target audience faster and easier. Plus, it gets your target audience to think about your company, even when they’re not.
Make sure to invest your time into creating and posting relevant content, cover images, and profile photos on social platforms. Place your logo strategically so that it leaves a long-lasting impact in the mind of prospects.
- Establish Your Brand as a Topical Authority
Social media platforms can help you establish your small business as a topical authority. Meaning, in your niche, your brand becomes a trusted source of information.
But how can social media help you establish topical authority?
You need to regularly post content relevant to your niche.
The search engines will then start to recognize your authority in that niche. This helps your brand become the go-to authority for any topic.
If your page has a high authority, it will also generate high-quality traffic to your website.
If you’re searching for content as sources for your writing, you can use tools to find a reliable source. Remember, the higher the number, the more reliable the page is.
You now have a better understanding of how social media can be beneficial to your small business.
Just remember: not all types of content or strategies mentioned will work for your company. Test each one, learn from your findings, and continue to make improvements.
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