4 User Experience (UX) Mistakes to Avoid on Your Website
Website building platforms have come a long way in terms of usability in recent years, doesn’t mean there aren’t some user experience (UX) mistakes that should be on your radar.
Today, starting a website is as easy as signing up for web hosting, clicking on the “install WordPress” button, picking a nice theme, and following a few simple directions to customize your site.
A few clicks of a button and—Bam! You have a website.
This blog post will cover the four most common User Experience mistakes to avoid on your website.
1. Not picking a mobile-friendly theme.
Mobile search accounts for over half of global website traffic, according to Statista. And mobile commerce is quickly becoming one of the most popular ways consumers shop. Seventy-nine percent of smartphone users have recently made a mobile purchase, and m-commerce is expected to reach over $3.1 billion by 2026.
To sum it up, consumers use their phones to search websites and make purchases. If your website doesn’t look good on a mobile device, you’ll absolutely lose potential customers to competitors with better websites.
2. Not buying enough server space to support your website.
If you plan to build a massive website with many different plugins, you’ll need more server space to keep your site running quickly.
Additionally, when you start seeing large surges in simultaneous traffic, it makes the server work harder. As your website grows, so does your need for server space.
If your website starts loading slowly at any time, you’ll start losing visitors. In quantifiable terms, the ideal website load time should take no longer than 2 seconds, no matter who your hosting server is, the amount of bandwidth in transit, what plugins you have running, and which browser searchers are using.
Stats show that the probability of customers bouncing out of your site rises by 32% if the page load time increases from 1 to 3 seconds.
As you start building your website, consider what you want your website to do, how much traffic you anticipate, and pick a hosting plan with enough RAM and CPU to support your needs.
3. Cramming your website with features
Websites are like closets. How do you feel when you open your hall closet and see unfolded blankets stuffed everywhere, broken games drooping about, wrapping paper from 5 birthdays ago, mismatched linens, your kid’s lost Spider-Man costume, etc.?
Now, how do you feel when you Marie Kondo the heck out of that same closet and it looks like a display at the container store? You only have the essentials, you can find everything quickly, and it looks incredible.
Your website should follow the same philosophy.
Simplicity and swiftness are key for an outstanding user experience. The most user-friendly web home page designs include:
- High-resolution images that match the brand
- Important information first
- An eye-catching color scheme
- Clear primary and secondary navigation menus
- A less-is-more approach to typography
- Clear and concise copy
- Less-relevant links in the footer
- A call-to-action encased in a clickable button
Another good rule of thumb to help guide users through your website is to make sure every critical feature is less than three touch-points away.
For example, if a customer needs to contact you, they shouldn’t have to dig deep. All they should have to do is click on “contact” in your navigation menu and then fill out your form—two touch-points.
4. Overdoing it on pop-ups.
Here’s the deal. Adding a couple of pop-ups to your website is a great way to capture email addresses, guide your readers to a specific page, and boost conversions. Recent stats show that the average pop-up conversion rate was 3.09% in 2020.
I would encourage any new website owner to add a couple of well-placed pop-ups to their website.
However, there comes a point when pop-ups become too much, and a user will get frustrated.
Don’t set a pop-up to trigger every time someone navigates to a new section of your website. And don’t set your pop-ups to continue appearing over and over as readers scroll through your content. It’s annoying.
Whenever you add a pop-up, make sure it’s easy for readers to exit out of the pop-up. It’s frustrating for a website visitor trying to read your content to get bombarded with a pop-up and not see how to click out of it.
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