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4 SEO Factors to Consider in Web Design
Website Design

4 SEO Factors to Consider in Web Design 

With years of helping companies grow their digital presence under our belt, we know the importance of considering SEO when designing websites.

We compiled a list of SEO factors to consider within your web design.

Your business and/or brand’s online presence begins with your website.

It’s where your first impressions happen, and as we know, making a great first impression is something we all strive for. In the digital landscape, first impressions are about more than just looks.

You also need to consider other technical aspects that can’t be seen at first glance.

 

1. Mobile Friendliness

It comes without saying that more and more people use their mobile phones as their main devices to perform searches. Users should be able to easily read the website content, see images and videos that adapt to their screen size, and fill out a contact form or purchase a product. An unsuccessful user experience will increase bounces and consequently, conversions will suffer.

Having a mobile-friendly website is a matter of user experience and a primary SEO factor. Google has been considering mobile-friendliness as an SEO factor since 2015, and in 2017, the mobile-first index was introduced.

With this considered, it is very important to optimize your site design for mobile phones as your main device.

2. Add necessary information as text, not images.

Search engines read and search for HTML code. With this in mind, it is clear that text is king for SEO. Spiders crawl the site, and text is the most comprehensive item for them. Any piece of content added in the form of images, animations, videos, graphs, or JavaScript is likely to be ignored by search engines. We recommend adding key information as HTML code rather than an image with text.

This doesn’t mean that videos, images, etc. should be avoided. On the contrary, they can supplement each other. For example, adding a transcript, caption, and metadata to a video can help determine its intent and relevance, driving more organic traffic to the site as a result.

3. Optimize Images.

Image optimization is crucial for good website performance. When done poorly, this can impact SEO.

  • Use supported image formats. JPEG is our recommended format. PNG could also be used if there’s transparency. Vector graphics (SVG) are also good for logos, icons, etc.
  • Resize images to ensure image sizes don’t slow down the website.
  • Provide a name that clearly describes what the image is.
  • Include alternative text (alt-text). Use descriptive alt text to help those who can’t see the images to reinforce the image content.
  • Add OpenGraph and Twitter Cards, so the image is used in social shares.
  • Use the image at the correct physical size to ensure fast downloads.

4. Lazy-Load Images and Video.

If you’re considering a website with ample imagery, we recommend lazy-loading.

Lazy-loading is a common method used to dedicate resources to critical pages at load time. The goal behind lazy-loading is to make sure that key information is loaded faster and presented to the user as soon as possible, which is crucial when loading images and video. This technique reduces the time spent on unnecessary downloads and focuses on your page instead.

In conclusion, SEO should be considered the main factor when designing your website or reviewing your current website design. Images and videos are great, but they shouldn’t be a burden to the page speed and overall SEO performance. We hope our recommendations are useful, and if you have questions or need help, contact us today!

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