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3 Web Design Mistakes That Hurt SEO and How to Avoid Them
Website Design

3 Web Design Mistakes That Hurt SEO and How to Avoid Them 

Picture this: You have a stunning web design, attractive images, and the perfect theme that suits your business and consumers. However, you don’t have many visitors to your site. In fact, you are not even ranking highly on Google. As a result, you are not getting enough bang for your buck.

But why is that so?

It is probably because of the same website design that you worked so hard on. The chances are that it is not as attractive, easy to use, or navigable. Hence, your website is ranking low on search engines and only found on the third or fourth pages on Google. This is where SEO comes in handy. It is essential for promoting your brand and driving visitors to your website.

However, there might be some mistakes that you make that are impacting the effectiveness of your SEO. Here, we will walk you through six of these common mistakes in your web design that affect your SEO and how you can avoid them in order to improve your ranking.

Common Web Design Mistakes

Are you ready to turn things around and drive visitors to your website? Take a look at these mistakes that might be the culprit behind your low ranking and how you can avoid them.

  1. Missing H1 Tags

If you have an attractive theme, clear fonts, and all the information a consumer might need on your website, it might still not rank high on search engines. This could be because you have not added the correct elements to your code, that is, to your H1 tags. As a result, web crawlers might not be able to determine what your website is about. This might not also appeal to visitors either.

If you need help formulating Meta tags, perhaps hiring Web Integrations, a web design company in Edinburgh, or wherever your target consumers reside might be a good call. They can create H1 tags that include primary keywords that people might be searching for and are clear and easy to understand.

  1. A Non-Mobile-Friendly Site

It would be highly unlikely for you to meet an adult who does not have a phone because almost everyone does. Research shows that most consumers access websites through their mobile phones rather than computers. So, if a website does not load or does so improperly on mobiles, you can expect the users to leave the site.

For this reason, it is essential for your business website to be optimized and mobile-friendly. This is also because Google had made mobile-friendliness a ranking signal since 2015. You can alter the design of your site to make it attractive and functional to mobile users. It only takes a few steps anyway.

  1. Large Images and Media Files

While beautiful and high-resolution images, videos, and graphics might be something you find appealing or would want on your website, it might not be such a good idea. This is because it will slow down your website and affect your SEO ranking. We have already discussed the negative implications of a slow site.

Test the speed of your website, and if you think it is too slow, consider resizing the images and media files on your website. Many tools can help compress the size of images, such as ImageRecycle and Optimizilla.

Wrapping It Up

You have already spent so much time designing an attractive and functional website that visitors would enjoy. The only problem is that you don’t have any visitors. By avoiding these mistakes and tackling these issues, you can successfully drive more traffic to your website.

If you still struggle with ranking and SEO, we recommend you hire a professional. They can create the ideal design for you that will make sure people find you on Google. Consider Web Integrations, a successful and well-accomplished web design company in Aberdeen, for your digital advertising needs. Visit their website for more information!

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