As a web designer, it’s so much fun to build beautiful websites, play around with new elements, features, and tools. And yet, as we dive into all these shiny distractions, it becomes easy to forget the purpose of a website which leads to a lack of attention in some key areas.
In reality, it’s pretty easy to get distracted from these important points as well…let’s just say, they aren’t as much fun as other web design tasks we could be working on!
Unfortunately, the lack of attention to these important areas of web design and how that lack of attention hurts the website and business behind it is crucial to be aware of.
After reading this, you’ll know exactly what to pay attention to ensure you are building a high-quality website
Not Paying Attention to Page Speed.
Page speed is a ranking factor for SEO. Why? Because it impacts a user’s experience on a site and Google wants to deliver search results that deliver a positive user experience.
That’s why they’ve released free tools like Google PageSpeed Insights to help you test both the desktop and mobile versions of a site.
After running your website through PageSpeed Insights, you’ll receive recommendations for making web pages faster. Some common improvements you can make are:
- Optimizing images for smaller file sizes and using JPEG images over PNG where possible.
- Reducing the number of 301 redirects the site uses.
- Use browser caching so the webpage only needs to reload new content and elements for returning visitors.
- Clean the site’s database so it runs efficiently and isn’t storing any unnecessary data.
Not incorporating basic SEO strategies.
As a good web designer, you should at least be aware of SEO and how you can build a website that is set up for SEO even if you won’t be the one performing the service.
Some of the biggest, yet easiest SEO tasks you can incorporate into your website designs are:
- Set-Up Google Search Console
- Create an XML Sitemap
- Use an SEO plugin
- Make images SEO friendly
- Use SEO friendly URLs
Using a high number of plugins.
We’ve already talked about the importance of page speed and website security, and a high number of plugins is a problem for both of those areas.
Web designers should look for how to achieve the site’s goals with the least amount of plugins possible. Not only do they constantly need to be updated, but they also slow down a website a lot!
Log in to your dashboard right now. How many plugins do you have? 20? 30? 40+? Review what’s there and if it’s not in use, get rid of it!
Most websites should not need a high number of plugins and rather than adding to the performance, they can actually start to hinder the website.
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